Chrome Beta Loads Pages Before User Completes URL |

Google only recently released the beta version (Chrome 17) of its browser, Chrome. The version 17, according to an official post by Software Engineer and Speed Demon, Dominic Hamon focused on delivering speed and security, which he refers to as their two ‘core principles’. Explaining this further, he stated that now, when one tries to load a web page on Chrome, they will spot a noticeable bump in speed.

“To get you where you want to go even faster, Chrome will now start loading some web pages in the background, even before you’ve finished typing the URL in the omnibox. If the URL auto-completes to a site you’re very likely to visit, Chrome will begin to prerender the page. Prerendering reduces the time between when you hit Enter and when you see your fully-loaded web page–in some cases, the web page appears instantly.” –  by  Dominic Hamon, Software Engineer and Speed Demon

Simply put, web pages on Chrome 17 load faster; and if Hamon is to be believed then, Google has taken the auto-complete aspect to the next level. Simply put, now when a user types in either a URL, or a search query in the omnibox (the address bar that also doubles up as a search bar), then Chrome attempts to predict which web page the user may want to go in for. This way, Chrome will begin loading a web page in the background, even before the user has actually typed in his query.

So, with speed safely locked-in, Google’s next area of focus – Security, too has been, according to this post, taken care of. In the beta release of their browser, Google has introduced Safe Browsing, which will offer users protection from additional types of malware attacks.

“To help protect you against malicious downloads, Chrome now includes expanded functionality to analyze executable files (such as “.exe” and “.msi” files) that you download. If a file you download is known to be bad, or is hosted on a website that hosts a relatively high percentage of malicious downloads, Chrome will warn you that the file appears to be malicious and that you should discard it.” – Dominic Hamon, Software Engineer and Speed Demon

Try out these changes in the new Chrome Beta–we look forward to hearing your feedback.

ZipDial, Helping Marketers to Reach Customers on Mobile inspite of TRAI Regulations | Hungry N Foolish - Startups, Entrepreneurs, Business Ideas

With TRAI’s SMS spam regulations in effect from today, the telemarketers have started devising innovative ways to sustain their business. The strict measures against telemarketing and SMS spam are taken to ensure that people don’t get frequent messages from companies promoting their brands. Also, all the marketing Calls between 9PM – 9AM will be banned.

I know many services which totally rely on SMS systems. Some of them are: 160by2, Way2SMS, SMSGupShup, etc. They all have to start thinking innovative ways of making the customer know of a product without making it look spammy. I think the era of SMS marketing is bound to almost end with this new regulation and the companies will have to come up with something unique, which is perhaps a little not too intrusive as SMSes are.

A perfect example of proper telemarketing and lead generation for companies is a Bangalore-based startup named ZipDial.

ZipDial’s model is based on missed calls. If you are a company and sign up for Zipdial, your customers can leave a feedback or register a vote by giving a missed call on ZipDial’s assigned number.  When someone calls on the number, the call gets disconnected automatically and the user gets an SMS depending on the campaign to which the customer can again respond through a “missed call’.

The whole process means that users get the service without requiring to make a call and it is also ensured that only those customers are called who show an interest – thereby it also does not violate TRAI’s norms of spam. I like their model where the customer won’t be charged a penny and it will totally depend on him whether he wants to be involved in the process of interacting with a brand, thus making the system the least intrusive, unlike the SMS campaigns which used to fill my phone’s inbox earlier.

The company has already recieved clients like LG, Videocon, KFC, and Procter & Gamble, to name a few. Colleges are employing the ZipDial method to gain feedback on college fests. TV shows are using it to poll votes for a contestant and so on.

I am sure that with the passage of time, this service is going to be  a huge success!

Ankit is founder of TechDip. A student of Software Engineering. He is a passionate writer who loves writing about anything and everything related to Technology. Ankit aims to be at the top in every field he is involved in.Catch him on Twitter @techpil or Google+

160by2, campaign, India, KFC, LG, Procter & Gamble, sms, SMSGupShup, startup, telemarketing, TRAI, Videocon, Way2SMS, zipdial

Komli Media launches ATOM, India’s 1st RTB Enabled Performance AdPlatform |

Komli Media, the leading media technology platform in Asia Pacific, announced the launch of India’s first Real Time Bidding (RTB) enabled performance Ad platform – ATOM. RTB is a disruptive technology that allows media buyers to evaluate, bid on and purchase online ad inventory on an impression by impression basis, reaching precise audience at scale. Komli Media is currently the only media network in India to develop and use this technology.

ATOM, a real time performance ad platform, provides access to over 10 billion ad impressions per month, over 90 percent reach into India’s online audience (estimated 80 million + users) and coverage across hundreds of thousands of publishers including over 50% of the top 200 publishers in India. With Real Time Bidding capability on ATOM, Komli’s media network business gets a shot in the arm with high quality inventory, massive inventory volume, and precise audience buys, in turn driving significantly higher ROI on clients’ campaigns. This technology has given Komli Media unparalleled competitive edge in the Asia Pacific market.

On the occasion, Gulshan Verma, Komli Media’s Vice President and Country Head, Media network, India and North America said, “The promise of 1-to-1 marketing is beginning to be realized by marketers. Some of our customers are already seeing the benefit of only paying for the impression they want. For example: An online e-commerce client witnessed a 79% increase in its conversion rate using RTB through ATOM and a software client enjoyed a 71% click through rate improvement.  This has also benefited our publishers – While achieving these results for marketers, we have also been able to increase some of publisher’s yield (revenue per thousand impressions) in excess of 70%”

“With RTB enabled auction based media buying, the science of search advertising is coming to display advertising, driving quantum leap in effectiveness for display campaigns. Advertisers are able to selectively buy audiences and impressions that matter, and pay exactly what the impression is worth. Display advertising is poised for solid growth globally and in India. We are excited to be the first RTB enabled ad platform in India and the largest by reach in Asia. We plan to roll out ATOM across other key markets over the next few months.” said, Satish Kadu, VP and Business Head, ATOM, Komli Media.