Nokia Smart Phones all over the world will have new educational apps, powered by Chennai-based company EdServ. India’s largest mobile-based educational company has entered into an agreement with Nokia. The Chairman and CEO of EdServ, Mr. S Giridharan was quoted saying:
Nokia has approved our HumThum Apps for hosting the apps in Nokia Ovi Apps Store and the apps is now available to run inside all Nokia smart phones.
How Will Students Gain?
- Students will be able to use EdServ’s wide-range of educational content on their mobile phones through HumThum Apps. The content is not only aimed at school students, but specific content for undergraduate and post-graduate students is also available. Since, these apps will be dished out in phones all over the world, it is till unclear whether the content will be modified as per region or not.
- HumThum Apps has a PDF Converter. Students can also use their phones as a mobile scanner or a photocopier then.
- A talking dictionary might not be one of the most powerful features of HumThum Apps, but its presence their still adds value to the package.
- HumThum helps users design and host websites from their mobile phones itself. I don’t think this is an asset to the students as such. If they had to host a website, they’d use teir computers rather than using their phones. At least that’s what I’ll do.
EdServ which is also listed on BSE and NSE has been doing very good recently. Mr Giridharan’s words echoed this as he said:
EdServ has already garnered over 2.5lakh users on lampsglow.com, out of which over 50 per cent was from mobile segment. EdServ is targeting a subscribed user base of 1crore for its mobile apps by end of next year.
With this new deal, EdServ is surely going to gain advantage as far as the mobile education domain is considered. Who knows – it may be looking to strike deals with other biggies in the mobile handset industry pretty soon.
By the way, I had a look at lampsglow.com, one of EdServ’s website. The content there can be accessed only after payment. So, I am not sure how many students will pay to access this content on their mobile phones. Whatever be the number, this deal will surely bring new customers to EdServ. The financial figures of the deal are still unknown. We have sent a mail to the EdServ team to know more.
Abhineet Kumar is the co-founder of Hungry N Foolish. A student of Business Administration, he is passionate about entrepreneurship and blogging. Abhineet urges you to do your bit in making this world a better place to live in, in your own small ways. Catch him on Twitter @abhineetsays.
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